An interesting thing happened today. In my prelunch carb crave, I was reading an article in Buisinessweek about young American entrepreneurs. Most had very interesting stories, and more importantly interesting ideas. following my five minute info fix, I put on my coat and made my way for lunch. I work near Columbus circle, so there is a large selection of mediocre food at my disposal. I usually fire up a smoke, pick a direction, and head into the first place I see as my smoke nears its end. With only four directions to choose from on this marvelous grid we call New York, I inevitably frequent the same four establishments. My trek today led me west landing upon good ole Subway, “made pretty fresh.” As I walked in I was confronted with a big smile and an offer for a FREE COOKIE! My lucky day. Though the company sponsoring this program was none other than Mobo and their GoMobo guerrilla marketing team. Now if you don’t know, Mobo is a place where you can “order food on the go.” You sign up, save your favorite orders, text in your order, and skip the line to get your chow quick. Genius. You still get yourself out of the office, fresh air, and exercise without having to stand behind “annoying cell phone talker” who has to ask the person on the other end what kind of bread she should get. Here’s to the future. Well done Noah.